makers of BRANDS
Strategic Branding Solutions
Brands sell. Not advertising and marketing. They’re just the medium by which a brand’s message and visual elements are delivered. If your company or product brand does not connect in meaningful way to your target audience, you’ll be wasting your advertising and marketing dollars. That’s why we are so focused on brands to create success. That’s why we are makers of Branded Campaigns.
New company / product
Our scalable branding approach helps get new companies and products up-and-running. We first address the minimum requirements for verbal and visual branding. When you launch, you will have a strong foundation from which to build your strategic marketing.
Many things can affect a company or a product’s brand. Ultimately what it means is ‘change’. Markets change. People change. Technology changes. When it affects your brand it is time for some revitalization to stay up-to-date and relevant in order to continue to compete.
Just like peanut butter and chocolate, sometimes a merger makes sense. Such an important business strategy requires reviewing the brand and making adjustments that better reflect the strategy of the merger. Sometimes one brand just takes over, other times a new brand is needed.
When sales start declining, sometimes companies and their products are no longer relevant. Staying fresh and current with buyer’s perceptions and expectations is very important. Gone are the days of updating your branding every 8 to 10 years. Now it is every 3 to 5 years. Stay relevant.
Standards & Usage
In order for brands to be successful they must be implemented consistently to ensure their impact. Depending on need, we create in-depth simple to understand instructions to help maintain brand integrity. After all, you invested a lot in your brand. It’s important to take care of it.
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