makers of BRANDS

Strategic Branding Solutions

Brands sell. Not advertising and marketing. They’re just the medium by which a brand’s message and visual elements are delivered. If your company or product brand does not connect in meaningful way to your target audience, you’ll be wasting your advertising and marketing dollars. That’s why we are so focused on brands to create success. That’s why we are makers of Branded Campaigns.

Brand Solutions

New company / product

Our scalable branding approach helps get new companies and products up-and-running. We first address the minimum requirements for verbal and visual branding. When you launch, you will have a strong foundation from which to build your strategic marketing.

Naming

What’s in a name? Everything. We have helped develop unique names for companies, products, and services that stand out. Then we bring them to life with brand messaging and a brand identity. Our process is in-depth and includes research for trademark availability and web use.

Revitalization

Many things can affect a company or a product’s brand. Ultimately what it means is ‘change’. Markets change. People change. Technology changes. When it affects your brand it is time for some revitalization to stay up-to-date and relevant in order to continue to compete.

Mergers

Just like peanut butter and chocolate, sometimes a merger makes sense. Such an important business strategy requires reviewing the brand and making adjustments that better reflect the strategy of the merger. Sometimes one brand just takes over, other times a new brand is needed.

Disconnect

When sales start declining, sometimes companies and their products are no longer relevant. Staying fresh and current with buyer’s perceptions and expectations is very important. Gone are the days of updating your branding every 8 to 10 years. Now it is every 3 to 5 years. Stay relevant.

Evolution

Strike when the iron is hot. Don’t wait until a problem occurs to address a brand. Build your brand while it is strong. Be proactive, not reactive, when it comes to growing your company or product bands. Your brand is an investment that works 24/7, 365. Evolve and expand.

SSB

HP

FEC

CBS

PHC

Brand Process

Discover

We work with you to understand your business problems, needs, and strategy. We review the industry, the markets, and your competition so that we have an objective understanding of the situation when we begin the development phase.

Develop

This is the part we love. Bringing brands to life. Depending on your brand needs, we will create a verbal and visual brand strategy that will differentiate your company and/or products from the competition to connect and inspire your audience to purchase.

Deploy

At this point we will start your marketing strategy and deliver your brand with traditional and digital media to reach your audience. Your brand will be consistent across media to ensure your audience has the same experience, regardless of which touchpoint is encountered.

Brand Services

Verbal Branding

Most people associate brands with visual elements, but it is the verbal elements that matter the most. Brands can always be talked about, but they cannot always be seen. A name, a tagline, and key messaging can always inspire and sell a brand. The visuals just deliver the message.

Visual Branding

Your logo is not your brand. Just like the door on your house is not your house. A logo is just one of many visual elements that create your complete brand. Color, texture, photography, shape, and sound are all used to create a feeling and differentiate your brand.

Standards & Usage

In order for brands to be successful they must be implemented consistently to ensure their impact. Depending on need, we create in-depth simple to understand instructions to help maintain brand integrity. After all, you invested a lot in your brand. It’s important to take care of it.

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