makers of MEDIA
Media planning, media buying, and media placements for maximum impact.
Developing an appropriate media strategy for each client is unique – but employs the same sound thinking. Whether it’s a broadcast television schedule, a strategic cable tv insertion, radio commercials, digital media campaign, or a combination of them all, we match the creative strategy and the budget to maximize the reach of our clients’ marketing efforts.
Media Solutions
B2C
When businesses need to get their message to consumers, whether it’s an existing customer base or new markets, we know how to best orient that outreach for success. A hybrid of traditional, digital, and new media combined with careful targeting and monitoring adds up to quantifiable results.
B2B
Connecting businesses to businesses, we’ll craft strategies built on a digital foundation, ensuring messaging reaches a refined demographic for the most efficient use of a client’s budget, whatever the size. Put your dollars to best use through a targeted campaign that understands your client base.
Small Companies
Even when a business is ready to grow or, at least, to boost profits, marketing budgets may still be limited. It’s a time when funds need to be laser-focused for a return on investment, and we’re going to ensure each dollar is carefully-allocated in select areas for greatest effect.
Large Companies
Reaching into expanding markets can be a daunting task, but a carefully-crafted campaign ensures a business is poised to meet – and beat – the competition. We take companies to their next level – whether it’s a regional, statewide, national, or international step up.
Media Services
TV / Cable / OTT
Among available media options, television screens still have the greatest reach – whether it’s broadcast TV, “persona-based advertising” on cable, or by reaching key demographics ‘Over the Top’ via streaming. Everything’s on the table as we find the most affordable, effective solution for clients.
Social Media
Reach the ideal audience where they spend the most time. Whatever the preferred platforms, we put our clients’ messages right in front of their target clients and customers using everything from still images to video, podcasts, and more, balancing the “social” with the “media” for measurable results.
Radio
Radio can target advertising to a specific audience because of the different formats offered. These commercials are also less expensive to produce than television, however the many station options can start to fracture the reach of the ad. We help clients use radio as a useful part of their media mix.
Digital Banner Advertising
Web banner ads are great lead generators. When interested potential clients engage with the ad, they arrive at your website or a specially produced landing page we create for special offers or promotions. With this medium, you’re able to capture lead contact information and follow up for future communications.
People who subscribed to publications made a conscious decision to read them making them more focused on your message as they flip through the pages. This makes it more foreground than background advertising. We help you consider where your target audience is consuming print media and add it to your strategy.
Outdoor
Outdoor advertising boosts sales by providing exposure to products on a repetitive basis. This usually equates to two things: brand familiarization and potential sales. We obtain maximum exposure by purchasing media in the areas most heavily trafficked by your target audience.
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