health

University of Texas Health Science Center at Tyler

As a large academic entity, The University of Texas Health Science Center at Tyler needed to create a brand strategy to communicate to multiple groups—internal and external—on multiple levels for various program needs. What their brand needed more than most companies was an organization chart to help delineate all the marketing touchpoints and audiences. This helped us organize the graphic structure for each group so they could have an individualized graphic system that blended into a larger, monolithic brand model. The strong use of the brand’s orange color help to firmly identify them with the UT System across their academic programs, continuing education seminars, community outreach events, and internal communications.