branded CAMPAIGNS

retail

Tyler Ford

retail

Tyler Ford

Overview

More than any other industry, automotive dealerships get a bum rap as pushy and dishonest. This was the unwarranted reputation Tyler Ford was stuck with when we began working with them in 2005. Our discovery process revealed that Tyler Ford was actually the antithesis of the typical high-pressure dealership—they provided excellent service, employed honest staff, and had fair, no-haggle policies in place. The public knew nothing of these qualities, though, and the dealership’s advertising was focused solely on selling the attributes of Ford cars and trucks.

The strategy we devised focused on selling the dealership-Ford national would sell the cars. We developed the position “Real People. Real Deals.” and produced marketing that introduced Tyler Ford’s managing partner, David Irwin, as the spokesperson. David was personable and full of integrity and it was evident in TV spots and radio commercials. That same down-to-earth personality has been carried through more than 10 years of marketing across almost every medium known to marketing-kind.

 

branding

  • Positioning
  • Identity
  • Logo

marketing

  • Media
  • TV/Cable
  • radio
  • Outdoor
  • Online Ads
  • Print Ads
  • Singage
  • Collateral

Campaign

logo

 
Tyler Ford Logo

brand position

 
Tyler Ford Brand Position Tagline

Real Talk Campaign

tv/cable

 

let's talk trucks

let's talk cars

radio

 

truck month spot

nascar spot

Real Deal Promise Campaign

print ads

 

Tyler Ford Print Ads

 

Print Ad Print Ad Print Ad Print Ad

tv/cable

 

when you're ready

mutual respect

radio

 

integrity spot

accountability spot

outdoor

 

Tyler Ford Billboard

 

Tyler Ford Outdoor
Tyler Ford - Real Deal Promise - Outdoor

Real People Campaign

print ads

 

Tyler Ford Print Ad

 

Tyler Ford Print Ad Tyler Ford Print Ad Tyler Ford Print Ad Tyler Ford Print Ad

tv/cable

 

riley harris

kimberly brown

outdoor

 

Tyler Ford Outdoor Billboard

 

Tyler Ford Outdoor
Tyler Ford - Real Deal Promise - Outdoor

Real Vehicle Campaign

print ads

 

Tyler Ford Print Ad

 

Tyler Ford Print Ad Tyler Ford Print Ad Tyler Ford Print Ad

tv/cable

 

superwoman

edgy

radio

 

elephant spot

vehicle service spot

outdoor

 

Tyler Ford Outdoor Billboard

 

Tyler Ford Outdoor Billboard

Fusion Challenge

print ads

 

Tyler Ford Print Ad

display signage

 

Tyler Ford Display Signage

campaign website

 

Tyler Ford Campaign Website

tv/cable

 

Red Dirt Music Festival Sponsorship

web banners

 

Tyler Ford Web Banner

Tyler Ford Web Banner

Tyler Ford Web Banner

display signage

 

Tyler Ford Display Signage
Tyler Ford Display Signage

napkin dispenser sticker

 

Tyler Ford Napkin Dispenser Sticker