
Texas State of Mind
Texas State of Mind Coffee Co. boasted a strong product and dedicated clientele, but there was a struggle to take the ‘next step’ after three years in business. With the company’s principals shouldering the roasting, distribution, and other necessary tasks, they needed a dedicated source for marketing their signature blends – especially online – in order to reach new customers and fund new growth. They called on cue:creative to revitalize not only their branding and their online storefront, but develop an advertising campaign strategy to put it all to work on social media.
After reviewing their initial brand position, cue:creative advised the company to embrace the big Texas attitude at the core of their identity (to go ‘Bigger, Better, Bolder’ and further) while spotlighting elements which would broaden the brand’s appeal to a new, urban audience in Texas and beyond.
branding: Positioning | Identity | Website
marketing: Social Media | Digital Advertising | Collateral | Promotional Merchandise | Presentation Materials | Television | Videos
Campaign
brand position
target markets
brand elements
television
online video series
the official coffee of texas
old school attitude • modern methods
truly organic
our texas pride
product presentation
overview brochure
texan campaign
hipster campaign
digital ads
contests
promotional merchandise
Overview
Texas State of Mind Coffee Co. boasted a strong product and dedicated clientele, but there was a struggle to take the ‘next step’ after three years in business. With the company’s principals shouldering the roasting, distribution, and other necessary tasks, they needed a dedicated source for marketing their signature blends – especially online – in order to reach new customers and fund new growth. They called on cue:creative to revitalize not only their branding and their online storefront, but develop an advertising campaign strategy to put it all to work on social media.
After reviewing their initial brand position, cue:creative advised the company to embrace the big Texas attitude at the core of their identity (to go ‘Bigger, Better, Bolder’ and further) while spotlighting elements which would broaden the brand’s appeal to a new, urban audience in Texas and beyond.
branding
- Positioning
- Identity
- Website
marketing
- Social Media
- Digital Advertising
- Collateral
- Promotional Merchandise
- Presentation Materials
- Television
- Videos