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branded CAMPAIGNS

retail

Texas State of Mind

retail

Texas State of Mind

Overview

Texas State of Mind Coffee Co. boasted a strong product and dedicated clientele, but there was a struggle to take the ‘next step’ after three years in business. With the company’s principals shouldering the roasting, distribution, and other necessary tasks, they needed a dedicated source for marketing their signature blends – especially online – in order to reach new customers and fund new growth. They called on cue:creative to revitalize not only their branding and their online storefront, but develop an advertising campaign strategy to put it all to work on social media.

After reviewing their initial brand position, cue:creative advised the company to embrace the big Texas attitude at the core of their identity (to go ‘Bigger, Better, Bolder’ and further) while spotlighting elements which would broaden the brand’s appeal to a new, urban audience in Texas and beyond.

 

branding

  • Positioning
  • Identity
  • Website

marketing

  • Social Media
  • Digital Advertising
  • Collateral
  • Promotional Merchandise
  • Presentation Materials
  • Television
  • Videos

Campaign

brand position

 

Texas State of Mind Coffee - Tagline

target markets

 

Texas State of Mind Coffee - Target Markets

brand elements

 

Texas State of Mind Coffee - Brand Elements

television

online video series

 

the official coffee of texas

old school attitude • modern methods

 

truly organic

our texas pride

website  txsomcoffee.com/

 

Texas State of Mind Coffee - Website

product presentation

 

Texas State of Mind Coffee - Product Presentation bags

overview brochure

 

Texas State of Mind Coffee - Brochure

texan campaign

 

Texas State of Mind Coffee - Texan Campaign

hipster campaign

 

Texas State of Mind Coffee - Hipster Campaign

digital ads

 

Texas State of Mind Coffee - Digital Ads

contests

 

Texas State of Mind Coffee - Mugs

promotional merchandise

 

Texas State of Mind Coffee - T-shirts