Texas State of Mind

Texas State of Mind Coffee Co. boasted a strong product and dedicated clientele, but there was a struggle to take the ‘next step’ after three years in business. With the company’s principals shouldering the roasting, distribution, and other necessary tasks, they needed a dedicated source for marketing their signature blends – especially online – in order to reach new customers and fund new growth. They called on cue:creative to revitalize not only their branding and their online storefront, but develop an advertising campaign strategy to put it all to work on social media.

After reviewing their initial brand position, cue:creative advised the company to embrace the big Texas attitude at the core of their identity (to go ‘Bigger, Better, Bolder’ and further) while spotlighting elements which would broaden the brand’s appeal to a new, urban audience in Texas and beyond.