Paradigm HomeCare

Paradigm HomeCare provides expert, proactive care based on a personalized plan of action for every patient. The Paradigm nurses and therapists coordinate care with doctors, patients, and families to minimize symptoms, decrease visits to the hospital or Emergency Room, enhance independence, and improve overall quality of life.

Paradigm’s high standard of care puts them at the top of Medicare’s list of providers not only in Texas but across the U.S. They needed a brand that communicated their exceptional skill and reputation in healthcare. We developed the brand position, “A Proactive Plan for Healing,” to communicate Paradigm’s special methods of care. This message clearly communicated to physicians and patients the commitment to diligence and the high standards of the Paradigm staff. We also updated the logo and built a strong visual identity that would resonate and be recognized throughout Paradigm’s service areas.