Paradigm Homecare


Paradigm Homecare


Paradigm HomeCare provides expert, proactive care based on a personalized plan of action for every patient. The Paradigm nurses and therapists coordinate care with doctors, patients, and families to minimize symptoms, decrease visits to the hospital or Emergency Room, enhance independence, and improve overall quality of life.

Paradigm’s high standard of care puts them at the top of medicare’s list of providers in not only Texas, but the U.S. They needed a brand that communicated their exceptional skill and reputation in healthcare. We developed the brand position, “A Proactive Plan for Healing”, to communicate Paradigm’s special methods of care. This message clearly communicated to physicians and patients the commitment to diligence and high standards of the Paradigm staff. We also updated the logo and built a strong visual identity that would resonate and be recognized throughout Paradigm’s service areas.



  • Positioning
  • Logo
  • Identity
  • Stationery
  • Website


  • Print Ads
  • Collateral
  • Signage
  • Tradeshow
  • Vehicle Graphics
  • Digital Documents


brand position


Paradigm Homecare Brand Position



Paradigm Homecare Logo



Paradigm Homecare Stationery
Paradigm Homecare Folder

brochure and service insert


Paradigm Homecare Pocket Brochure

Paradigm Homecare Brochure Inserts

clinical cards


Paradigm Homecare Clinical Cards

service area maps


Paradigm Homecare Area Maps



Paradigm Homecare Street Sign

tradeshow display


Paradigm Homecare Tradeshow Signs

vehicle graphics


Paradigm Homecare Car DecalsParadigm Homecare Car Decals