i20 Dodge

Located at Exit 528 on Interstate 20 In Canton, i20 Dodge is conveniently located for fast access and faster deals on new and used vehicles. Building on the location and easy access of the dealership, the brand position Everyone’s Exit for Savings was a no brainer. I20 Dodge likes to have fun with its adverting as well as showing its roots in the community, while the staff and customers like the easy-going buying experience that lends to the campaign. After all the community rallied behind them after the dealership was hit buy a tornado and had to be completely rebuilt. We created a brand identity that expresses the location aspect with highway signs, asphalt texture, and unique green background that makes the dealership standout from the competition with graphics unique to them.