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healthcare

Hutto Orthodontics

A well-established East Texas orthodontic practice, Hutto Orthodontics was known for its surfer theme when they came to us ahead of opening a new location. As the business was growing, and opening in a new market, Hutto recognized the importance of having one agency handle it all and create a cohesive identity and effective marketing strategy. To leverage the equity in their existing surfer personality, we developed surfer-themed backgrounds, fun surfer headlines and simple graphics to be used in all collateral and advertising pieces. Hutto has a fresh, playful and memorable brand personality that is one-of-a-kind in East Texas.

The initial marketing push was focused on the opening of the group’s new Tyler location. Our marketing strategy primarily targeted moms, with a secondary focus on kids, which we reached through movie slides in local theaters.

NOTE: Hutto Orthodontics is now Fretty Orthodontics who is continuing the brand strategy and campaign.

branding:  Identity  |  Website

marketing:  Media  |  Outdoor  |  Print Ads  |  Movie Slides  |  Social Media  |  Stand-up Displays  |  Event Invitations

Campaign

tv/cable

 

new wave teaser

isle of smile

print ads

 

Hutto Orthodontics Print Ads

vehicle graphics

 

Hutto Orthodontics Vehicle Graphics

outdoor

 

Hutto Orthodontics Outdoor

apparel

Hutto Orthodontis T-Shirt Apparel

display signage

Hutto Orthodontics Display Signage

open house invitation

 

Hutto Orthodontics Open House Invitation

movie slides

 

Hutto Orthodontics Movie Slides

high school program ads

 

Hutto Orthodontics High School Program Ads

Overview

A well-established East Texas orthodontic practice, Hutto Orthodontics was known for its surfer theme when they came to us ahead of opening a new location. As the business was growing, and opening in a new market, Hutto recognized the importance of having one agency handle it all and create a cohesive identity and effective marketing strategy. To leverage the equity in their existing surfer personality, we developed surfer-themed backgrounds, fun surfer headlines and simple graphics to be used in all collateral and advertising pieces. Hutto has a fresh, playful and memorable brand personality that is one-of-a-kind in East Texas.

The initial marketing push was focused on the opening of the group’s new Tyler location. Our marketing strategy primarily targeted moms, with a secondary focus on kids, which we reached through movie slides in local theaters.

 

branding

  • Identity
  • Website

marketing

  • Media
  • Outdoor
  • Print Ads
  • Movie Slides
  • Social Media
  • Stand-up Displays
  • Event Invitations