
healthcare
Hutto Orthodontics
A well-established East Texas orthodontic practice, Hutto Orthodontics was known for its surfer theme when they came to us ahead of opening a new location. As the business was growing, and opening in a new market, Hutto recognized the importance of having one agency handle it all and create a cohesive identity and effective marketing strategy. To leverage the equity in their existing surfer personality, we developed surfer-themed backgrounds, fun surfer headlines and simple graphics to be used in all collateral and advertising pieces. Hutto has a fresh, playful and memorable brand personality that is one-of-a-kind in East Texas.
The initial marketing push was focused on the opening of the group’s new Tyler location. Our marketing strategy primarily targeted moms, with a secondary focus on kids, which we reached through movie slides in local theaters.
NOTE: Hutto Orthodontics is now Fretty Orthodontics who is continuing the brand strategy and campaign.
branding: Identity | Website
marketing: Media | Outdoor | Print Ads | Movie Slides | Social Media | Stand-up Displays | Event Invitations
Campaign
tv/cable
new wave teaser
isle of smile
print ads
vehicle graphics
outdoor
apparel
display signage
open house invitation
movie slides
high school program ads
Overview
A well-established East Texas orthodontic practice, Hutto Orthodontics was known for its surfer theme when they came to us ahead of opening a new location. As the business was growing, and opening in a new market, Hutto recognized the importance of having one agency handle it all and create a cohesive identity and effective marketing strategy. To leverage the equity in their existing surfer personality, we developed surfer-themed backgrounds, fun surfer headlines and simple graphics to be used in all collateral and advertising pieces. Hutto has a fresh, playful and memorable brand personality that is one-of-a-kind in East Texas.
The initial marketing push was focused on the opening of the group’s new Tyler location. Our marketing strategy primarily targeted moms, with a secondary focus on kids, which we reached through movie slides in local theaters.
branding
- Identity
- Website
marketing
- Media
- Outdoor
- Print Ads
- Movie Slides
- Social Media
- Stand-up Displays
- Event Invitations