branded CAMPAIGNS

retail

Gray’s Home Fashion Gallery

retail

Gray’s Home Fashion Gallery

Overview

For more than 60 years, Gray’s Home Fashion Gallery has been furnishing East Texas’ most prestigious addresses. When Gray’s came to us many years ago, we quickly realized that unlike a regular furniture store, Gray’s specialized in helping customers create entire rooms that expressed their individual wants, needs and tastes. This high-end customized service was the backbone of a new identity that focused on sophistication, design and the longevity of class, and led to the position “Showcase Your Style.” That verbal message was paired with big and bold visuals of beautiful customized furniture in all marketing materials. Like having a classic personal style that outlasts trends, this verbal message and its visual counterpart will never go out of style.

 

branding

  • Positioning
  • Identity
  • Website
  • Stationery

marketing

  • Media
  • Print Ads
  • Vehicle Graphics
  • Direct Mail
  • TV/Cable
  • Outdoor
  • Social Media

Campaign

brand position

 

Gray's Home Fashion Brand Position

logo

 

Gray's Home Fashion Gallery Logo

business card

 

Gray's HFG Business Card

print ads

 

Gray's Print Ads

 

Gray's Print Ad Gray's Print Ad Gray's Print Ad

tv/cable

 

website grayshfg.com

 

Gray's Website

outdoor

 

Gray's Outdoor Billboard

direct mail

 

Gray's Postcard
Gray's Postcard

vehicle graphics

 

Gray's Truck Graphics