retail

Gray’s Home Fashion Gallery

For more than 70 years, Gray’s Home Fashion Gallery has been furnishing East Texas’ most prestigious addresses. When Gray’s came to us many years ago, we quickly realized that unlike a regular furniture store, Gray’s specialized in helping customers create entire rooms that expressed their individual wants, needs and tastes. This high-end customized service was the backbone of a new identity that focused on sophistication, design and the longevity of class, and led to the position “Showcase Your Style.” That verbal message was paired with big and bold visuals of beautiful customized furniture in all marketing materials. Like having a classic personal style that outlasts trends, this verbal message and its visual counterpart will never go out of style.