Genesis of Longview

Genesis cars have undergone an impressive evolution from their original debut as a sports car in the Hyundai line. Now a luxury brand unto itself with three unique vehicles, they are posed to upset the luxury vehicle markets. Genesis of Longview was awarded the elite status as the exclusive dealership for the east and northeast Texas regions. While the brand is growing and winning accolades and awards, it is not as well know as Lexus, Infinity, BMW, or Mercedes. Because of this, we developed a dealership campaign designed to question what luxury car buyers perceive as luxury and value. Our ‘Rethink:’ campaign is design to educate and enlighten buyers to what real style, power, and luxury has become.