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branded CAMPAIGNS

industrial

Farmers Electric Cooperative

industrial

Farmers Electric Cooperative

Overview

Where your electricity comes from isn’t of much concern, until you have a problem. Farmers Electric Cooperative, a rural cooperative serving a large portion of Northeast Texas, was having difficulty communicating with its members with existing messaging methods. Members weren’t aware of Farmers dedication to customer service and efficient delivery of energy.

Cue went to work learning all about Farmers and cooperatives and the energy market in Texas. The resulting strategy called for development of a full identity system to include icons, info-graphics and overall simplified—yet educational—content. The new brand position, “You’re In Power” and complementary visuals are recognizable, fresh, and easily-to-deliver messages from Farmers to its members. The new identity and messaging strategy have been so effective, Member Care call volumes have drastically fallen while positive member surveys have increased.

 

branding

  • Positioning
  • Identity
  • Logo
  • Website
  • Stationery
  • Forms

marketing

  • Media
  • Outdoor
  • Print Ads
  • Signage
  • Collateral
  • Member Packet
  • Direct Response
  • Social Media
  • Display Signage
  • Posters
  • Newsletter
  • Digital Documents

Cooperative Campaign

brand position

 

Farmers EC Brand Position

logo

 

Farmers EC Logo

stationery

 

Farmers EC Business Cards
Farmers EC - Stationery

forms

 

Farmers EC - Forms

truck wrap

 

Farmers EC - Truck Wrap

website  farmerselectric.coop

 

Farmers EC - Website

frankie

 

Farmers EC - Frankie

videos

 

360 green energy

temperature gap

smarthub - power beyond payments

smarthub - payment portal

home energy efficiency guide

home energy assessment

bill plans

5 point philosophy

new member packet

 

Farmers EC - New Member Packet

service inserts

 

Farmers EC - Service Inserts

high bill guide

 

Farmers EC - High Bill Guide

social media

 

Farmers EC - Social Media

print ads

 

Farmers EC - Print Ads

advertorials

 

Farmers EC - Advertorials

gift cards & teller envelopes

 

Farmers EC - Gift Card & Teller Envelopes

youth tour

 

Farmers EC - Youth Tour

youth scholarships

 

Farmers EC - Youth Scholarships

solar guide

 

Farmers EC - Solar Guide

display banners

 

Farmers EC - Display Banners

door hangers & bottles

 

Farmers EC - Door Hangers & Bottles

benefit posters

 

Farmers EC - Benefit Posters

corporate events

 

Farmers EC - Golf Event
Farmers EC - Rodeo Event

billboards

 

Farmers EC - Billboard
Farmers EC - Billboard

direct mail

Farmers EC - Direct Mail

newsletter

Farmers EC - Newsletter

Green Campaign

tagline

 

Farmers EC - Green Energy - Tagline

logo

 

Farmers EC Green Energy Logo

green energy truck wrap

 

Farmers EC Green Energy Truck Wrap

360 green logo & t-shirt

 

Farmers EC Green Energy Logo T-Shirt

sponsorship

 

Farmers EC Green Energy Sponsorship

print ads

 

Farmers EC Green Energy Print Ads

nest rush hour rewards promotion

 

Farmers EC Green Energy Nest Rush Hour Rewards