Farmers Electric Cooperative


Farmers Electric Cooperative


Where your electricity comes from isn’t of much concern, until you have a problem. Farmers Electric Cooperative, a rural cooperative serving a large portion of Northeast Texas, was having difficulty communicating with its members with existing messaging methods. Members weren’t aware of Farmers dedication to customer service and efficient delivery of energy.

Cue went to work learning all about Farmers and cooperatives and the energy market in Texas. The resulting strategy called for development of a full identity system to include icons, info-graphics and overall simplified—yet educational—content. The new brand position, “You’re In Power” and complementary visuals are recognizable, fresh, and easily-to-deliver messages from Farmers to its members. The new identity and messaging strategy have been so effective, Member Care call volumes have drastically fallen while positive member surveys have increased.



  • Positioning
  • Identity
  • Logo
  • Website
  • Stationery
  • Forms


  • Media
  • Outdoor
  • Print Ads
  • Signage
  • Collateral
  • Member Packet
  • Direct Response
  • Social Media
  • Display Signage
  • Posters
  • Newsletter
  • Digital Documents

Cooperative Campaign

brand position


Farmers EC Brand Position



Farmers EC Logo



Farmers EC Business Cards
Farmers EC - Stationery



Farmers EC - Forms

truck wrap


Farmers EC - Truck Wrap



Farmers EC - Frankie



360 green energy

temperature gap

smarthub - power beyond payments

smarthub - payment portal

home energy efficiency guide

home energy assessment

bill plans

5 point philosophy

new member packet


Farmers EC - New Member Packet

service inserts


Farmers EC - Service Inserts

high bill guide


Farmers EC - High Bill Guide

social media


Farmers EC - Social Media

print ads


Farmers EC - Print Ads



Farmers EC - Advertorials

gift cards & teller envelopes


Farmers EC - Gift Card & Teller Envelopes

youth tour


Farmers EC - Youth Tour

youth scholarships


Farmers EC - Youth Scholarships

solar guide


Farmers EC - Solar Guide

display banners


Farmers EC - Display Banners

door hangers & bottles


Farmers EC - Door Hangers & Bottles

benefit posters


Farmers EC - Benefit Posters

corporate events


Farmers EC - Golf Event
Farmers EC - Rodeo Event



Farmers EC - Billboard
Farmers EC - Billboard

direct mail

Farmers EC - Direct Mail


Farmers EC - Newsletter

Green Campaign



Farmers EC - Green Energy - Tagline



Farmers EC Green Energy Logo

green energy truck wrap


Farmers EC Green Energy Truck Wrap

360 green logo & t-shirt


Farmers EC Green Energy Logo T-Shirt



Farmers EC Green Energy Sponsorship

print ads


Farmers EC Green Energy Print Ads

nest rush hour rewards promotion


Farmers EC Green Energy Nest Rush Hour Rewards