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branded CAMPAIGNS

retail

Elder Athens Dodge

retail

Elder Athens Dodge

Overview

Right from the start it was apparent Elder Athens was a different kind of dealership. Because of the small town friendliness and their long history of community involvement, you feel like you are family at Elder Athens. Generations of families have come to Elder Athens for their vehicles. Cue took that direction to create a branded campaign that expressed hometown pride, down-home service, and family friendliness. You Are Family became the brand position expressing these attributes and reminds old and new clients they can still get a great deal on a new or used vehicle with a smile and a handshake. The use of white wood and concrete texture overlays on photography along with the signature red color makes the brand strong and differentiated from the competition -– as well as memoriable. We then infused Texas warmth and humor into headlines and social media to emphasize their relatable personality. Like us, we think you will find you are family as well at Elder Athens.

 

branding

  • Logo
  • Position
  • Identity

marketing

  • TV/Cable
  • Radio
  • Print
  • Social Media

Campaign

logo & position

 

Elder Athens Dodge - You Are Family

tv/cable

 

Presdient's Day

 

 

Truck Month

Athens

print

 

Elder Athens Dodge - Print

social media

 

Elder Athens Dodge - Social Media Campaigns