branded CAMPAIGNS

retail

East Texas Brick

retail

East Texas Brick

Overview

East Texas Brick began as a family-owned brick distributor. Eventually, they grew to offer the largest brick and stone selection in the East Texas region. As they flourished, their company became synonymous with brick. However, in 1998 the company expanded their services to include custom brickwork, and retail space which offered a wide variety of upscale outdoor accessories and furnishings. The problem though, was that the general public still saw them as simply “the brick people”, not the high-end outdoor renovation specialists they had become.

So that’s where we came in.

First, we developed the brand tagline, “Don’t just reside. Thrive.” This statement sums up the fact that what East Texas Brick has to offer goes artfully beyond the ‘bare essentials’ of exterior furnishings. Next, we ran a series of digital and traditional ads. They all feature a warm yet rugged graphic design style, empowered by a ‘can do’ tone of voice. Through direct mail, we were able to target East Texas Brick’s ideal customers by delivering to upscale neighborhoods. And so, we painted the brand new public image East Texas Brick had been needing.

 

branding

  • Positioning
  • Identity
  • Website

marketing

  • Media
  • TV/Cable
  • Radio
  • Outdoor
  • Print Ads
  • Collateral
  • Direct Mail

Campaign

brand position

 

East Texas Brick Brand Position

tv/cable

 

etb patio center

etb grill

 

etb fireplace

etb bricks

radio

 

father's day spot

tent sale spot

website  etbrick.com

 

ETB Website

print ads

 

Print Ads
Print Ads

outdoor

 

Outdoor Billboards

brochure

 

Brochure

direct mail

 

Direct Mail
Direct Mail

new product launch

 

New Product Launch
New Product Launch

Flooring

 

flooring 30 second spot

flooring 60 second spot

annual client appreciation event

 

Annual Client Appreciation event