information technology

Complete Business Systems

information technology

Complete Business Systems


CBS approached us with a hurdle to overcome—their public image. Their reputation painted an incomplete picture of all the services they offered. Their potential customers had come to believe CBS only sold office copiers and printers, when in reality they offered an array of services. So we set out to portray CBS as the diverse iT company that they really are.

The first step? Give them a more technology-centric company face. So the new brand tagline, “Making iT Efficient” was born. Next, we developed a fresh visual aesthetic that included a new logo, crisp graphics and friendly photography. This new standard was applied to a gamut of brand materials from stationery to a new website. Then, it was time to help their business flourish even further with advertising. We ran a series of traditional and digital ads, all with the core concept that CBS is in the business of making your job easier.



  • Positioning
  • Logo
  • Identity
  • Stationery
  • Website


  • TV/Cable
  • Radio
  • Outdoor
  • Print Ads
  • Social Media
  • Email Campaigns
  • Collateral
  • Signage
  • Tradeshow
  • Vehicle Graphics
  • Digital Documents


brand position


Making iT Efficient



Complete Business Solutions



CBS - Business Cards
CBS - Letterhead

folder and service insert



Service Inserts

website  cbs-digital.com


Complete Business Solutions - Responsive Website





ceo spot

new company spot



Complete Business Solutions - Outdoor

print and digital ads


CBS - Print Ad
CBS - Digital Ad

social media


Compete Business Solutions - Social Media

email campaign


complete Business Solutions - Email Campaign

thank you card and mouse pad


CBS - Thank You Cards
CBS - Mouse Pads

vehicle graphics


CBS Delivery Truck

CBS - Delivery Van

building graphics


CBS - Building Graphics