branded CAMPAIGNS

information technology

Complete Business Systems

information technology

Complete Business Systems

Overview

CBS approached us with a hurdle to overcome—their public image. Their reputation painted an incomplete picture of all the services they offered. Their potential customers had come to believe CBS only sold office copiers and printers, when in reality they offered an array of services. So we set out to portray CBS as the diverse iT company that they really are.

The first step? Give them a more technology-centric company face. So the new brand tagline, “Making iT Efficient” was born. Next, we developed a fresh visual aesthetic that included a new logo, crisp graphics and friendly photography. This new standard was applied to a gamut of brand materials from stationery to a new website. Then, it was time to help their business flourish even further with advertising. We ran a series of traditional and digital ads, all with the core concept that CBS is in the business of making your job easier.

 

branding

  • Positioning
  • Logo
  • Identity
  • Stationery
  • Website

marketing

  • TV/Cable
  • Radio
  • Outdoor
  • Print Ads
  • Social Media
  • Email Campaigns
  • Collateral
  • Signage
  • Tradeshow
  • Vehicle Graphics
  • Digital Documents

Campaign

brand position

 

Making iT Efficient

logo

 

Complete Business Solutions

stationery

 

CBS - Business Cards
CBS - Letterhead

folder and service insert

 

Folder

Service Inserts

website  cbs-digital.com

 

Complete Business Solutions - Responsive Website

tv

 

radio

 

ceo spot

new company spot

outdoor

 

Complete Business Solutions - Outdoor

print and digital ads

 

CBS - Print Ad
CBS - Digital Ad

social media

 

Compete Business Solutions - Social Media

email campaign

 

complete Business Solutions - Email Campaign

thank you card and mouse pad

 

CBS - Thank You Cards
CBS - Mouse Pads

vehicle graphics

 

CBS Delivery Truck

CBS - Delivery Van

building graphics

 

CBS - Building Graphics