There are many ways to make people remember you. Why they remember you is what matters.

We are an East Texas branding and advertising agency that believes all problems can be solved through creativity. We’ve helped clients in the healthcare, retail, automotive, education and numerous other industries transform their a la carte marketing efforts into focused brands – regardless of their budget size.

We’ve all seen—and remembered—bad commercials. But that doesn’t mean they are effective in the end. Being remembered for the right reasons is what ultimately matters. Since our founding in 2002, we’ve led hundreds of businesses to adopt better brands and compelling marketing strategies. These branded campaigns are consistent and differentiated, and advertise businesses and products in positive and memorable ways.

Does hiring just one agency with a seasoned staff and a proven success record to develop effective solutions sound expensive? Trust us, it’s nothing compared to what poor branding and loose cannon marketing will cost.

Should you put all your eggs in one basket? When it comes to marketing—yes.

A common brand and marketing pitfall is the practice of working with more than one agency or company—of spreading it around, so to say. This custom is perceived to be “strategic” or cost-effective, but it actually results in inconsistent branding and disconnected, ineffective marketing that wastes time and money.

Campaigns cannot be managed by multiple agencies. Ego will always trump cooperation and communication. Hire one agency for a cohesive solution and quality service.

Putting words and images together doesn’t make you a professional designer.

The rise of the personal computers has allowed everyone who owns one to create some form of graphic design. It may have been an invitation, charity event program or just a MEME. That doesn’t mean the end product is professional. Truly potent and on-target branding and marketing requires much more than raw skill. It takes a honed craft, industry experience, synergy and research—to name a few elements. Ours is a team of award-winners and experts from all walks of this creative life—media planning, branding, design, marketing, web development, social media and more. And, they’re all worth their salt and in it for the long haul.

A hammer alone does not build a house. A website alone does not build a brand.

Your brand is your blueprint for communication with your target audience of potential clients. Marketing is the delivery of your brand to that target audience. A well-defined brand will inform all aspects of your marketing, from color use and logo placement to the mood of print ads to media planning. First comes branding, then comes marketing, then comes individual elements of advertising, such as a website, commercials, or social media. The fusion of a strong brand and methodical marketing produces amplified results and a return on investment that a la carte efforts can’t compete with.

Brands are often confused with logos.

A logo is part of a brand, but it is not the brand. Your brand is made up of everything people know about your business—your customer service, the way your store looks, feels and smells, your products, your employees, and yes, your logo and other marketing materials. Brand is about perception, reputation and personality. How do people perceive your business? What do they associate with your business? Friendliness? Quality? Thoroughness? A great branding strategy will work to express your business’ best qualities in a differentiated and simple way while communicating to clients that you have a solution for their problem.

We take a comprehensive approach to branding by first looking at your business and products and working to understand how they are perceived in the marketplace. We compare that to how you need to be perceived and then build a plan to close the gap.

You cannot fight a war with just tanks.

While a brand strategy establishes your reputation and personality, the marketing strategy plans the tactics that communicate the brand. No one tactic can reach all potential clients, it takes a mix of tactics. There are three phases of effective marketing: Awareness, Interaction, and Integration. The follow-through of these phases ensures strong marketing on all levels and ultimately results in “icon status.”

Awareness. If you’re out of sight, you’re out of mind. Think of awareness as an introduction. Your goal is to succinctly tell your audience who you are, what you do and how you can solve their problem.

Interaction. This is where the relationship gets serious. The potential user wants more information before making a decision. This is where we use various touch points, like a website, to communicate the specifics consumers want and prove your brand is different from the competition.

Integration. This is when the brand becomes a part of the user’s life. Here, we must continue to foster the relationship by providing the user with a more personal interaction. This can be a rewards program, product or service feedback via social media, or free upgrades or coupons.

We’re a full-service agency. That means we don’t call it a day when the brand and marketing strategy are approved. Instead, we provide everything you need to execute them, too, including web design and development, social media, email marketing and more.