Paradigm HomeCare provides expert, proactive care based on a personalized plan of action for every patient. The Paradigm nurses and therapists coordinate care with doctors, patients, and families to minimize symptoms, decrease visits to the hospital or Emergency Room, enhance independence, and improve overall quality of life.

Paradigm’s high standard of care puts them at the top of medicare’s list of providers in not only Texas, but the U.S. They needed a brand that communicated their exceptional skill and reputation in healthcare. We developed the brand position, “A Proactive Plan for Healing”, to communicate Paradigm’s special methods of care. This message clearly communicated to physicians and patients the commitment to diligence and high standards of the Paradigm staff. We also updated the logo and built a strong visual identity that would resonate and be recognized throughout Paradigm’s service areas.

brand position

 

logo

 

stationery

 

brochure and service insert

 

website paradigmhomecare.com

 

clinical cards

 

service area maps

 

signage

 

tradeshow display

 

vehicle graphics

 

As a large academic entity, The University of Texas Health Science Center at Tyler needed to create a brand strategy to communicate to multiple groups—internal and external—on multiple levels for various program needs. What their brand needed more than most companies was an organization chart to help delineate all the marketing touchpoints and audiences. This helped us organize the graphic structure for each group so they could have an individualized graphic system that blended into a larger, monolithic brand model. The strong use of the brand’s orange color help to firmly identify them with the UT System across their academic programs, continuing education seminars, community outreach events, and internal communications.