Branding and Marketing Wellness Check

Download our FREE Branding and Marketing Wellness Check PDF. Learn about the most common symptoms of ineffective branding and marketing in healthcare businesses and medical practices. You will also learn the difference between branding and marketing and why you need both to be effective in today’s competitive healthcare markets.

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18+ years caring for homecare, medical, pharmacy, insurance, and orthodontics. We examine, diagnose, and prescribe the right branding and marketing treatment for your organization.

Client Portfolios

Paradigm HomeCare

Paradigm HomeCare provides expert, proactive care based on a personalized plan of action for every patient. The Paradigm nurses and therapists coordinate care with doctors, patients, and families to minimize symptoms, decrease visits to the hospital or Emergency Room, enhance independence, and improve overall quality of life.

Paradigm’s high standard of care puts them at the top of medicare’s list of providers in not only Texas, but the U.S. They needed a brand that communicated their exceptional skill and reputation in healthcare. We developed the brand position, “A Proactive Plan for Healing”, to communicate Paradigm’s special methods of care. This message clearly communicated to physicians and patients the commitment to diligence and high standards of the Paradigm staff. We also updated the logo and built a strong visual identity that would resonate and be recognized throughout Paradigm’s service areas.



  • Positioning
  • Logo
  • Identity
  • Stationery
  • Website


  • Print Ads
  • Collateral
  • Signage
  • Tradeshow
  • Vehicle Graphics
  • Digital Documents

brand position


Paradigm Homecare Brand Position



Paradigm Homecare Logo



Paradigm Homecare Stationery
Paradigm Homecare Folder

brochure and service insert


Paradigm Homecare Pocket Brochure

Paradigm Homecare Brochure Inserts

clinical cards


Paradigm Homecare Clinical Cards

service area maps


Paradigm Homecare Area Maps



Paradigm Homecare Street Sign

tradeshow display


Paradigm Homecare Tradeshow Signs

vehicle graphics


Paradigm Homecare Car DecalsParadigm Homecare Car Decals

UT Health Science Center

As a large academic entity, The University of Texas Health Science Center at Tyler needed to create a brand strategy to communicate to multiple groups—internal and external—on multiple levels for various program needs. What their brand needed more than most companies was an organization chart to help delineate all the marketing touchpoints and audiences. This helped us organize the graphic structure for each group so they could have an individualized graphic system that blended into a larger, monolithic brand model. The strong use of the brand’s orange color help to firmly identify them with the UT System across their academic programs, continuing education seminars, community outreach events, and internal communications.



  • Positioning
  • Identity


  • Media
  • Collateral
  • Outdoor
  • Print Ads
  • Posters
  • Video
  • Digital Advertising
  • Direct Mail
  • Display Signage

brand standards


UT Health



UT Health - overview


UT Health - biomedical

UT Health - public health master


UT Health - gme residency

UT Health - administration


UT Health - interview 01

UT Health - interview 03

strategic brochure


UT Health

academic brochures


UT Health

hr brochure


UT Health

seminar brochures


UT Health

education posters


UT Health

event flyers


UT Health

print ads


UT Health

clinical ads


UT Health

master program - ads


UT Health

master program - website


UT Health