

Download our FREE Branding and Marketing Wellness Check PDF. Learn about the most common symptoms of ineffective branding and marketing in healthcare businesses and medical practices. You will also learn the difference between branding and marketing and why you need both to be effective in today’s competitive healthcare markets.
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18+ years caring for homecare, medical, pharmacy, insurance, and orthodontics. We examine, diagnose, and prescribe the right branding and marketing treatment for your organization.
Client Portfolios
Paradigm HomeCare
Paradigm HomeCare provides expert, proactive care based on a personalized plan of action for every patient. The Paradigm nurses and therapists coordinate care with doctors, patients, and families to minimize symptoms, decrease visits to the hospital or Emergency Room, enhance independence, and improve overall quality of life.
Paradigm’s high standard of care puts them at the top of medicare’s list of providers in not only Texas, but the U.S. They needed a brand that communicated their exceptional skill and reputation in healthcare. We developed the brand position, “A Proactive Plan for Healing”, to communicate Paradigm’s special methods of care. This message clearly communicated to physicians and patients the commitment to diligence and high standards of the Paradigm staff. We also updated the logo and built a strong visual identity that would resonate and be recognized throughout Paradigm’s service areas.
branding
- Positioning
- Logo
- Identity
- Stationery
- Website
marketing
- Print Ads
- Collateral
- Signage
- Tradeshow
- Vehicle Graphics
- Digital Documents
brand position
logo
stationery


brochure and service insert
clinical cards
service area maps
signage
tradeshow display
vehicle graphics


UT Health Science Center
As a large academic entity, The University of Texas Health Science Center at Tyler needed to create a brand strategy to communicate to multiple groups—internal and external—on multiple levels for various program needs. What their brand needed more than most companies was an organization chart to help delineate all the marketing touchpoints and audiences. This helped us organize the graphic structure for each group so they could have an individualized graphic system that blended into a larger, monolithic brand model. The strong use of the brand’s orange color help to firmly identify them with the UT System across their academic programs, continuing education seminars, community outreach events, and internal communications.
branding
- Positioning
- Identity
marketing
- Media
- Collateral
- Outdoor
- Print Ads
- Posters
- Video
- Digital Advertising
- Direct Mail
- Display Signage
brand standards
video
UT Health - overview
UT Health - biomedical
UT Health - public health master
UT Health - gme residency
UT Health - administration
UT Health - interview 01
UT Health - interview 03
strategic brochure
academic brochures
hr brochure
seminar brochures
education posters
event flyers
print ads
clinical ads
master program - ads
master program - website