Farmers Electric Cooperative

Where your electricity comes from isn’t of much concern, until you have a problem. Farmers Electric Cooperative, a rural cooperative serving a large portion of East Texas, was having difficulty communicating with its members with existing media methods. Members weren’t aware of Farmers dedication to customer service and efficient delivery of energy.

Cue went to work learning all about Farmers and cooperatives and the energy market in Texas. The resulting strategy called for development of a full identity system to include icons, info graphics and overall simplified content. The new brand position, "You’re In Power" and complementary visuals are recognizable, fresh, and easily deliver messages from Farmers to its members. The new identity and media have been so effective, complaint call volume has drastically fallen.


  • Positioning
  • Identity
  • Logo
  • Website
  • Stationery
  • Forms


  • Media
  • Outdoor
  • Print Ads
  • Signage
  • Collateral
  • Member Packet
  • Direct Response
  • Social Media
  • Display Signage
  • Posters
  • Newsletter
  • Digital Documents


Farmers Electric Cooperative

brand position

Farmers Electric Coop

stationery and forms

Application Form
Rebate Form

vehicle graphics

Vehicle Graphics

print ads

Magazine Ad
Print Ad Print Ad Print Ad Print Ad

promotional swag

Promotional Swag

packaging labels

Water Bottles

service inserts

Service Inserts
Service Inserts

bill stuffers

Bill Stuffers
Bill Stuffers

direct mail

Direct Mail


Billboard Ad

teller envelopes

Teller Envelopes

gift card sleeve

Gift Card Sleeve