We've all seen—and remembered—bad commercials. But that doesn't mean they are effective in the end. Being remembered for the right reasons is what ultimately matters. Since our founding in 2000, we’ve led hundreds of businesses to adopt better brands and compelling marketing strategies. These branded campaigns are consistent and differentiated, and advertise businesses and products in positive and memorable ways.
Does hiring just one agency with a seasoned staff and a proven success record to develop effective solutions sound expensive? Trust us, it’s nothing compared to what poor branding and loose cannon marketing will cost.
A common brand and marketing pitfall is the practice of working with more than one agency or company—of spreading it around, so to say. This custom is perceived to be "strategic" or cost-effective, but it actually results in inconsistent branding and disconnected, ineffective marketing that wastes time and money.
Campaigns cannot be managed by multiple agencies. Ego will always trump cooperation and communication. Hire one agency for a cohesive solution and quality service.
The rise of the personal computers has allowed everyone who owns one to create some form of graphic design. It may have been an invitation, charity event program or just a MEME. That doesn't mean the end product is professional. Truly potent and on-target branding and marketing requires much more than raw skill. It takes a honed craft, industry experience, synergy and research—to name a few elements. Ours is a team of award-winners and experts from all walks of this creative life—media planning, branding, design, marketing, web development, social media and more. And, they’re all worth their salt and in it for the long haul.
Your brand is your blueprint for communication with your target audience of potential clients. Marketing is the delivery of your brand to that target audience. A well-defined brand will inform all aspects of your marketing, from color use and logo placement to the mood of print ads to media planning. First comes branding, then comes marketing, then comes individual elements of advertising, such as a website or commercials. The fusion of a strong brand and methodical marketing produces amplified results and a return on investment that a la carte efforts can't compete with.
A logo is part of a brand, but it is not the brand. Your brand is made up of everything people know about your business—your customer service, the way your store looks, feels and smells, your products, your employees, and yes, your logo and other marketing materials. Brand is about perception, reputation and personality. How do people perceive your business? What do they associate with your business? Friendliness? Quality? Thoroughness? A great branding strategy will work to express your business' best qualities in a differentiated and simple way while communicating to clients that you have a solution for their problem.
We take a comprehensive approach to branding by first looking at your business and products and working to understand how they are perceived in the marketplace. We compare that to how you need to be perceived and then build a plan to close the gap.
While a brand strategy establishes your reputation and personality, the marketing strategy plans the tactics that communicate the brand. No one tactic can reach all potential clients, it takes a mix of tactics. There are three phases of effective marketing: Awareness, Interaction, and Integration. The follow-through of these phases ensures strong marketing on all levels and ultimately results in "icon status."
Awareness. If you're out of sight, you're out of mind. Think of awareness as an introduction. Your goal is to succinctly tell your audience who you are, what you do and how you can solve their problem.
Interaction. This is where the relationship gets serious. The potential user wants more information before making a decision. This is where we use various touch points, like a website, to communicate the specifics consumers want and prove your brand is different from the competition.
Integration. This is when the brand becomes a part of the user's life. Here, we must continue to foster the relationship by providing the user with a more personal interaction. This can be a rewards program, product or service feedback via social media, or free upgrades or coupons.
Even the mightiest brand becomes weak if used incorrectly. We provide ongoing services to help you wield your brand's power.
Achieving the perfect media mix while maintaining a media budget is a full-time job, and it's one we’re pleased to handle for you.
When marketing opportunities come knocking, we can design, write, produce, procure, mail or upload whatever you need to be successful.
The digital front is always changing and it's our business to keep up and keep your website and other digital assets optimized.