retail

Tyler Ford

More than any other industry, automotive dealerships get a bum rap as pushy and dishonest. This was the unwarranted reputation Tyler Ford was stuck with when we began working with them in 2005. Our discovery process revealed that Tyler Ford was actually the antithesis of the typical high-pressure dealership—they provided excellent service, employed honest staff, and had fair, no-haggle policies in place. The public knew nothing of these qualities, though, and the dealership's advertising was focused solely on selling the attributes of Ford cars and trucks.

The strategy we devised focused on selling the dealership-Ford national would sell the cars. We developed the position "Real People. Real Deals." and produced marketing that introduced Tyler Ford’s managing partner, David Irwin, as the spokesperson. David was personable and full of integrity and it was evident in TV spots and radio commercials. That same down-to-earth personality has been carried through more than 10 years of marketing across almost every medium known to marketing-kind.

branding

  • Positioning
  • Identity
  • Logo

marketing

  • Media
  • TV/Cable
  • Radio
  • Outdoor
  • Online Ads
  • Print Ads
  • Signage
  • Collateral

logo

Tyler Ford

brand position

Tyler Ford

Real Talk Campaign

tv/cable

let's talk trucks

 

let's talk cars

radio

truck month spot

 

nascar spot

Real Deal Promise Campaign

print ads

Magazine Ad
Print Ad Print Ad Print Ad Print Ad

tv/cable

when you're ready

 

mutual respect

radio

integrity spot

 

accountability spot

outdoor

Billboard Ad
Tyler Ford Billboard
Tyler Ford Billboard

Real People Campaign

print ads

Magazine Ad
Print Ad Print Ad Print Ad Print Ad

tv/cable

riley harris

 

kimberly brown

outdoor

Billboard Ad
Tyler Ford Billboard
Tyler Ford Billboard

Real Vehicle Campaign

print ads

Magazine Ad
Print Ad Print Ad Print Ad

tv/cable

superwoman

 

"edgy"

radio

elephant spot

 

vehicle service spot

outdoor

Billboard Ad
Tyler Ford Billboard

Fusion Challenge

print ads

Magazine Ad

display signage

Display Signage

campaign website

Website

tv/cable

fusion challenge

Red Dirt Music Festival Sponsorship

web banners

Web Banner
Web Banner
Web Banner

display signage

Display Signage
Display Signage

napkin dispenser sticker

Napkin Dispenser Sticker