healthcare

Paradigm Homecare

Paradigm HomeCare provides expert, proactive care based on a personalized plan of action for every patient. The Paradigm nurses and therapists coordinate care with doctors, patients, and families to minimize symptoms, decrease visits to the hospital or Emergency Room, enhance independence, and improve overall quality of life.

Paradigm's high standard of care puts them at the top of medicare’s list of providers in not only Texas, but the U.S. They needed a brand that communicated their exceptional skill and reputation in healthcare. We developed the brand position, "A Proactive Plan for Healing", to communicate Paradigm’s special methods of care. This message clearly communicated to physicians and patients the commitment to diligence and high standards of the Paradigm staff. We also updated the logo and built a strong visual identity that would resonate and be recognized throughout Paradigm's service areas.

branding

  • Positioning
  • Logo
  • Identity
  • Stationery
  • Website

marketing

  • Print Ads
  • Collateral
  • Signage
  • Tradeshow
  • Vehicle Graphics
  • Digital Documents

brand position

A Proactive Plan for Healing

logo

Paradigm Homecare

stationary

Stationary
Stationary 2

brochure and service inserts

Pocket brochure

Brochure

website

Website

clinical cards

Clinical Cards

service area maps

Service Area Maps

signage

Signage

tradeshow display

Tradeshow Display

vehicle graphics

Vehicle Graphic
Vehicle Graphic