A well-established East Texas orthodontic practice, Hutto Orthodontics was known for its surfer theme when they came to us ahead of opening a new location. As the business was growing, and opening in a new market, Hutto recognized the importance of having one agency handle it all and create a cohesive identity and effective marketing strategy. To leverage the equity in their existing surfer personality, we developed surfer-themed backgrounds, fun surfer headlines and simple graphics to be used in all collateral and advertising pieces. Hutto has a fresh, playful and memorable brand personality that is one-of-a-kind in East Texas.
The initial marketing push was focused on the opening of the group's new Tyler location. Our marketing strategy primarily targeted moms, with a secondary focus on kids, which we reached through movie slides in local theaters. The new location’s success has exceeded expectations.