retail

Gray's Home Fashion Gallery

For more than 60 years, Gray’s Home Fashion Gallery has been furnishing East Texas’ most prestigious addresses. When Gray’s came to us many years ago, we quickly realized that unlike a regular furniture store, Gray's specialized in helping customers create entire rooms that expressed their individual wants, needs and tastes. This high-end customized service was the backbone of a new identity that focused on sophistication, design and the longevity of class, and led to the position "Showcase Your Style." That verbal message was paired with big and bold visuals of beautiful customized furniture in all marketing materials. Like having a classic personal style that outlasts trends, this verbal message and its visual counterpart will never go out of style.

branding

  • Positioning
  • Identity
  • Website
  • Stationery

marketing

  • Media
  • Print Ads
  • Vehicle Graphics
  • Direct Mail
  • TV/Cable
  • Outdoor
  • Social Media

brand position

Showcase Your Style

logo

Gray's Home Fashion Logo

business card

Business Cards

print ads

Magazine Print Ad
Print Ad Print Ad Print Ad

tv/cable

showcase your style

website

Website

outdoor

Billboard

direct mail

Postcard 1
Postcard 2

vehicle graphics

Vehicle Graphics